Infinum vs AND Digital: full comparison for 2026
Quick verdict
Infinum (4.1/5) edges ahead of AND Digital (4.0/5) overall. Infinum is the better choice for consumer apps where design quality matters. AND Digital is the stronger option for companies building in-house digital capability. The right choice depends on your project size, budget, and required tech stack.
Infinum vs AND Digital: head-to-head summary
| Criterion | Infinum | AND Digital |
|---|---|---|
| Founded | 2005 | 2014 |
| HQ | Zagreb, Croatia (London office) | London, United Kingdom |
| Team size | 350–450 | 1,000–1,500 |
| Rating | 4.1 / 5 | 4.0 / 5 |
| Primary differentiator | In-house product design and mobile engineering with a strong portfolio of consumer apps | Delivers products while explicitly upskilling the client's own staff |
| Pricing model | Time and materials, fixed price | Time and materials, capability-based |
| Min. engagement | Not published | Not published |
| Primary tech stack | Swift, Kotlin, Flutter | JavaScript, TypeScript, React |
| Industries served | Financial services, Media, Healthcare, Retail | Retail, Financial services, Media, Public sector |
Infinum vs AND Digital: overview
Infinum
Infinum was founded in Zagreb, Croatia in 2005 and employs around 400 people across Zagreb, Varaždin, Ljubljana, Podgorica, Amsterdam, New York and London. Its London office opened in 2021. The company is best known for polished mobile and web products, with design and engineering kept under one roof. Croatian rates sit below the UK but above the cheapest Eastern European options.
AND Digital
AND Digital was founded in 2014 by CEO Paramjit Uppal and is organised into city-based units it calls clubs. It passed 1,000 employees in 2021, and current third-party estimates range from 600 to 1,350. Its pitch is to build products while training the client's own people to take over. Delivery is largely UK-based, with smaller operations in the Netherlands and the US East Coast.
Services and capabilities: Infinum vs AND Digital
| Capability | Infinum | AND Digital |
|---|---|---|
| Custom software development | ✓ | ✓ |
| Mobile app development | ✓ | ✗ |
| Cloud & DevOps | ✗ | ✓ |
| Data & AI | ✗ | ✗ |
| Legacy modernisation | ✗ | ✗ |
| Embedded & IoT | ✗ | ✗ |
| Dedicated team model | ✗ | ✗ |
| Fixed-price projects | ✓ | ✗ |
Tech stack comparison: Infinum vs AND Digital
| Framework / platform | Infinum | AND Digital |
|---|---|---|
| .NET | N/A | N/A |
| Java | N/A | ✓ |
| Python | N/A | N/A |
| React | ✓ | ✓ |
| AWS | N/A | ✓ |
| Azure | N/A | ✓ |
| Kubernetes | N/A | N/A |
| Embedded | N/A | N/A |
Pricing comparison: Infinum vs AND Digital
| Criterion | Infinum | AND Digital |
|---|---|---|
| Minimum engagement | Not published | Not published |
| Engagement models | Fixed project, Time and materials | Team extension, Time and materials |
| Rate transparency | Not public | Not public |
| Price tier | Mid-market | Mid-market |
Target audience comparison: Infinum vs AND Digital
| Dimension | Infinum | AND Digital |
|---|---|---|
| Best company size | Startup to mid-market | Mid-market to enterprise |
| Best industries | Financial services, Media, Healthcare | Retail, Financial services, Media |
| Best use cases | A bank wants a new retail banking app designed and built., A media brand needs iOS and Android apps with a shared design system. | A retailer wants a new web platform and an in-house team trained to run it., A financial firm needs a product squad that hands over after a year. |
| Typical project type | Fixed project | Team extension |
Infinum vs AND Digital: pros and cons
| Infinum | |
|---|---|
| + | Design and engineering work as one team, which helps consumer-facing products |
| + | EU-based delivery simplifies GDPR-related contract terms |
| + | A London office lets UK clients meet the team in person |
| - | Better suited to product builds than large enterprise back-office systems |
| - | Smaller than most nearshore vendors on this list, which limits team growth |
| AND Digital | |
|---|---|
| + | Knowledge transfer is a stated goal, which reduces long-term dependency |
| + | Regional clubs give UK clients a local team in many cities |
| + | Good fit for digital product work in retail and consumer brands |
| - | Onshore model means no offshore cost advantage |
| - | Headcount figures vary widely between sources |
Who should choose Infinum?
A typical fit: a bank wants a new retail banking app designed and built.
In-house product design and mobile engineering with a strong portfolio of consumer apps. Minimum engagement is not publicly disclosed. Works best with clients in Financial services, Media, Healthcare, Retail.
Who should choose AND Digital?
A typical fit: a retailer wants a new web platform and an in-house team trained to run it.
Delivers products while explicitly upskilling the client's own staff. Minimum engagement is not publicly disclosed. Works best with clients in Retail, Financial services, Media, Public sector.
Decision matrix: Infinum vs AND Digital
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Infinum |
| You need a large dedicated team for an ongoing programme | Check each company's engagement model |
| Your budget is at the lower end | Compare: Infinum (Not published) vs AND Digital (Not published) |
| You need specialist depth in a specific vertical | Infinum |
| You want engineers added to your own in-house team | AND Digital |
| Your product includes hardware, firmware or connected devices | Neither; consider an embedded specialist |
Use case fit: Infinum vs AND Digital
| Use case | Infinum fit | AND Digital fit | Winner |
|---|---|---|---|
| A bank wants a new retail banking app designed and built. | Strong | Limited | Infinum |
| A media brand needs iOS and Android apps with a shared design system. | Strong | Limited | Infinum |
| A retailer wants a new web platform and an in-house team trained to run it. | Limited | Strong | AND Digital |
| A financial firm needs a product squad that hands over after a year. | Limited | Strong | AND Digital |
| You need hardware, firmware or IoT work in the same contract | Limited | Limited | Both equally |
| You want a fixed-price first phase before a longer engagement | Strong | Limited | Infinum |
Verdict: Infinum vs AND Digital
Infinum (4.1/5) is the stronger overall choice for most Software Development Outsourcing projects. In-house product design and mobile engineering with a strong portfolio of consumer apps.
AND Digital (4.0/5) is worth a look in a scenario like this: a financial firm needs a product squad that hands over after a year. If your situation matches that, AND Digital is a competitive option.
Related comparisons
Infinum vs AND Digital FAQ
Is Infinum better than AND Digital?
Infinum (4.1/5) scores higher overall, but "better" depends on your use case. Infinum's strongest advantage: design and engineering work as one team, which helps consumer-facing products. AND Digital's strongest advantage: knowledge transfer is a stated goal, which reduces long-term dependency.
How do Infinum and AND Digital differ in pricing?
Infinum uses time and materials, fixed price pricing. AND Digital uses time and materials, capability-based pricing. Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Infinum or AND Digital?
AND Digital is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each company before shortlisting.
What are the main differences between Infinum and AND Digital?
Infinum's primary differentiator is: in-house product design and mobile engineering with a strong portfolio of consumer apps. AND Digital's primary differentiator is: delivers products while explicitly upskilling the client's own staff. They also differ in team size (350–450 vs 1,000–1,500), minimum engagement (Not published vs Not published), and primary industries served (Financial services, Media vs Retail, Financial services).
Verify all details directly with each company before making a decision.