Made Tech vs AND Digital: full comparison for 2026
Quick verdict
Made Tech (4.1/5) edges ahead of AND Digital (4.0/5) overall. Made Tech is the better choice for UK central and local government buyers. AND Digital is the stronger option for companies building in-house digital capability. The right choice depends on your project size, budget, and required tech stack.
Made Tech vs AND Digital: head-to-head summary
| Criterion | Made Tech | AND Digital |
|---|---|---|
| Founded | 2008 | 2014 |
| HQ | London, United Kingdom | London, United Kingdom |
| Team size | 400–500 | 1,000–1,500 |
| Rating | 4.1 / 5 | 4.0 / 5 |
| Primary differentiator | Public-sector-only focus with a growing contracted backlog | Delivers products while explicitly upskilling the client's own staff |
| Pricing model | Framework call-offs, time and materials, fixed price | Time and materials, capability-based |
| Min. engagement | Not published | Not published |
| Primary tech stack | Ruby, Python, Java | JavaScript, TypeScript, React |
| Industries served | Public sector, Local government, Healthcare | Retail, Financial services, Media, Public sector |
Made Tech vs AND Digital: overview
Made Tech
Made Tech was founded in London in 2008 and listed on AIM in 2021. FY25 revenue (to May 2025) rose 20% to £46.4m with a contracted backlog of £92.2m, and the company reported around 430 employees after a period of hiring. Almost all of its work is for UK central and local government, health and other regulated bodies. Contractor use rose to 19% of the workforce in FY25, and management has said it plans to bring that back toward 10%.
AND Digital
AND Digital was founded in 2014 by CEO Paramjit Uppal and is organised into city-based units it calls clubs. It passed 1,000 employees in 2021, and current third-party estimates range from 600 to 1,350. Its pitch is to build products while training the client's own people to take over. Delivery is largely UK-based, with smaller operations in the Netherlands and the US East Coast.
Services and capabilities: Made Tech vs AND Digital
| Capability | Made Tech | AND Digital |
|---|---|---|
| Custom software development | ✓ | ✓ |
| Mobile app development | ✗ | ✗ |
| Cloud & DevOps | ✓ | ✓ |
| Data & AI | ✓ | ✗ |
| Legacy modernisation | ✓ | ✗ |
| Embedded & IoT | ✗ | ✗ |
| Dedicated team model | ✗ | ✗ |
| Fixed-price projects | ✓ | ✗ |
Tech stack comparison: Made Tech vs AND Digital
| Framework / platform | Made Tech | AND Digital |
|---|---|---|
| .NET | N/A | N/A |
| Java | ✓ | ✓ |
| Python | ✓ | N/A |
| React | N/A | ✓ |
| AWS | ✓ | ✓ |
| Azure | ✓ | ✓ |
| Kubernetes | N/A | N/A |
| Embedded | N/A | N/A |
Pricing comparison: Made Tech vs AND Digital
| Criterion | Made Tech | AND Digital |
|---|---|---|
| Minimum engagement | Not published | Not published |
| Engagement models | Fixed project, Time and materials | Team extension, Time and materials |
| Rate transparency | Not public | Not public |
| Price tier | Mid-market | Mid-market |
Target audience comparison: Made Tech vs AND Digital
| Dimension | Made Tech | AND Digital |
|---|---|---|
| Best company size | Startup to mid-market | Mid-market to enterprise |
| Best industries | Public sector, Local government, Healthcare | Retail, Financial services, Media |
| Best use cases | A council wants legacy case-management systems replaced., A government department needs a discovery and alpha phase for a new service. | A retailer wants a new web platform and an in-house team trained to run it., A financial firm needs a product squad that hands over after a year. |
| Typical project type | Fixed project | Team extension |
Made Tech vs AND Digital: pros and cons
| Made Tech | |
|---|---|
| + | Deep familiarity with GDS service standards and government frameworks |
| + | Public reporting makes financial health easy to check |
| + | A growing backlog points to sustained repeat business from government |
| - | Little private-sector experience, so commercial buyers have better options |
| - | No offshore delivery, so rates are UK onshore rates |
| - | Contractor reliance roughly doubled in FY25 |
| AND Digital | |
|---|---|
| + | Knowledge transfer is a stated goal, which reduces long-term dependency |
| + | Regional clubs give UK clients a local team in many cities |
| + | Good fit for digital product work in retail and consumer brands |
| - | Onshore model means no offshore cost advantage |
| - | Headcount figures vary widely between sources |
Who should choose Made Tech?
A typical fit: a council wants legacy case-management systems replaced.
Public-sector-only focus with a growing contracted backlog. Minimum engagement is not publicly disclosed. Works best with clients in Public sector, Local government, Healthcare.
Who should choose AND Digital?
A typical fit: a retailer wants a new web platform and an in-house team trained to run it.
Delivers products while explicitly upskilling the client's own staff. Minimum engagement is not publicly disclosed. Works best with clients in Retail, Financial services, Media, Public sector.
Decision matrix: Made Tech vs AND Digital
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Made Tech |
| You need a large dedicated team for an ongoing programme | Check each company's engagement model |
| Your budget is at the lower end | Compare: Made Tech (Not published) vs AND Digital (Not published) |
| You need specialist depth in a specific vertical | AND Digital |
| You want engineers added to your own in-house team | AND Digital |
| Your product includes hardware, firmware or connected devices | Neither; consider an embedded specialist |
Use case fit: Made Tech vs AND Digital
| Use case | Made Tech fit | AND Digital fit | Winner |
|---|---|---|---|
| A council wants legacy case-management systems replaced. | Strong | Limited | Made Tech |
| A government department needs a discovery and alpha phase for a new service. | Strong | Limited | Made Tech |
| A retailer wants a new web platform and an in-house team trained to run it. | Limited | Strong | AND Digital |
| A financial firm needs a product squad that hands over after a year. | Limited | Strong | AND Digital |
| You need hardware, firmware or IoT work in the same contract | Limited | Limited | Both equally |
| You want a fixed-price first phase before a longer engagement | Strong | Limited | Made Tech |
Verdict: Made Tech vs AND Digital
Made Tech (4.1/5) is the stronger overall choice for most Software Development Outsourcing projects. Public-sector-only focus with a growing contracted backlog.
AND Digital (4.0/5) is worth a look in a scenario like this: a financial firm needs a product squad that hands over after a year. If your situation matches that, AND Digital is a competitive option.
Related comparisons
Made Tech vs AND Digital FAQ
Is Made Tech better than AND Digital?
Made Tech (4.1/5) scores higher overall, but "better" depends on your use case. Made Tech's strongest advantage: deep familiarity with GDS service standards and government frameworks. AND Digital's strongest advantage: knowledge transfer is a stated goal, which reduces long-term dependency.
How do Made Tech and AND Digital differ in pricing?
Made Tech uses framework call-offs, time and materials, fixed price pricing. AND Digital uses time and materials, capability-based pricing. Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Made Tech or AND Digital?
AND Digital is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each company before shortlisting.
What are the main differences between Made Tech and AND Digital?
Made Tech's primary differentiator is: public-sector-only focus with a growing contracted backlog. AND Digital's primary differentiator is: delivers products while explicitly upskilling the client's own staff. They also differ in team size (400–500 vs 1,000–1,500), minimum engagement (Not published vs Not published), and primary industries served (Public sector, Local government vs Retail, Financial services).
Verify all details directly with each company before making a decision.