Equal Experts vs Made Tech: full comparison for 2026
Quick verdict
Equal Experts (4.2/5) edges ahead of Made Tech (4.1/5) overall. Equal Experts is the better choice for senior engineers for complex delivery, government and retail. Made Tech is the stronger option for UK central and local government buyers. The right choice depends on your project size, budget, and required tech stack.
Equal Experts vs Made Tech: head-to-head summary
| Criterion | Equal Experts | Made Tech |
|---|---|---|
| Founded | 2007 | 2008 |
| HQ | London, United Kingdom | London, United Kingdom |
| Team size | 1,000–4,000 (staff and associates) | 400–500 |
| Rating | 4.2 / 5 | 4.1 / 5 |
| Primary differentiator | Senior-only teams drawn from a large associate network | Public-sector-only focus with a growing contracted backlog |
| Pricing model | Time and materials, capability-based | Framework call-offs, time and materials, fixed price |
| Min. engagement | Not published | Not published |
| Primary tech stack | Java, Kotlin, TypeScript | Ruby, Python, Java |
| Industries served | Public sector, Retail, Financial services, Telecoms | Public sector, Local government, Healthcare |
Equal Experts vs Made Tech: overview
Equal Experts
Equal Experts launched in London in 2007 with a flat structure built around experienced engineers. The company lists a network of around 4,000 people, a mix of permanent staff and independent associates, and a consultancy directory reports that it is owned by its consultant and customer network through the Equal Experts Trust. UK clients have included HMRC, Defra and John Lewis. Teams are mostly senior and onshore, and its pricing reflects that.
Made Tech
Made Tech was founded in London in 2008 and listed on AIM in 2021. FY25 revenue (to May 2025) rose 20% to £46.4m with a contracted backlog of £92.2m, and the company reported around 430 employees after a period of hiring. Almost all of its work is for UK central and local government, health and other regulated bodies. Contractor use rose to 19% of the workforce in FY25, and management has said it plans to bring that back toward 10%.
Services and capabilities: Equal Experts vs Made Tech
| Capability | Equal Experts | Made Tech |
|---|---|---|
| Custom software development | ✓ | ✓ |
| Mobile app development | ✗ | ✗ |
| Cloud & DevOps | ✓ | ✓ |
| Data & AI | ✓ | ✓ |
| Legacy modernisation | ✓ | ✓ |
| Embedded & IoT | ✗ | ✗ |
| Dedicated team model | ✗ | ✗ |
| Fixed-price projects | ✗ | ✓ |
Tech stack comparison: Equal Experts vs Made Tech
| Framework / platform | Equal Experts | Made Tech |
|---|---|---|
| .NET | N/A | N/A |
| Java | ✓ | ✓ |
| Python | N/A | ✓ |
| React | N/A | N/A |
| AWS | ✓ | ✓ |
| Azure | N/A | ✓ |
| Kubernetes | ✓ | N/A |
| Embedded | N/A | N/A |
Pricing comparison: Equal Experts vs Made Tech
| Criterion | Equal Experts | Made Tech |
|---|---|---|
| Minimum engagement | Not published | Not published |
| Engagement models | Time and materials, Team extension | Fixed project, Time and materials |
| Rate transparency | Not public | Not public |
| Price tier | Mid-market | Mid-market |
Target audience comparison: Equal Experts vs Made Tech
| Dimension | Equal Experts | Made Tech |
|---|---|---|
| Best company size | Mid-market to enterprise | Startup to mid-market |
| Best industries | Public sector, Retail, Financial services | Public sector, Local government, Healthcare |
| Best use cases | A government department needs senior engineers to rescue a struggling platform., A retailer wants a cloud platform team to build internal developer tooling. | A council wants legacy case-management systems replaced., A government department needs a discovery and alpha phase for a new service. |
| Typical project type | Time and materials | Fixed project |
Equal Experts vs Made Tech: pros and cons
| Equal Experts | |
|---|---|
| + | Consultants are typically very experienced, which reduces the need for close supervision |
| + | Proven track record on large UK government platforms such as HMRC's |
| + | Ownership structure aligns consultants with long-term client outcomes |
| - | Associate-heavy model means team members may change between engagements |
| - | Mostly onshore and senior, so day rates are among the higher ones on this list |
| Made Tech | |
|---|---|
| + | Deep familiarity with GDS service standards and government frameworks |
| + | Public reporting makes financial health easy to check |
| + | A growing backlog points to sustained repeat business from government |
| - | Little private-sector experience, so commercial buyers have better options |
| - | No offshore delivery, so rates are UK onshore rates |
| - | Contractor reliance roughly doubled in FY25 |
Who should choose Equal Experts?
A typical fit: a government department needs senior engineers to rescue a struggling platform.
Senior-only teams drawn from a large associate network. Minimum engagement is not publicly disclosed. Works best with clients in Public sector, Retail, Financial services, Telecoms.
Who should choose Made Tech?
A typical fit: a council wants legacy case-management systems replaced.
Public-sector-only focus with a growing contracted backlog. Minimum engagement is not publicly disclosed. Works best with clients in Public sector, Local government, Healthcare.
Decision matrix: Equal Experts vs Made Tech
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Made Tech |
| You need a large dedicated team for an ongoing programme | Check each company's engagement model |
| Your budget is at the lower end | Compare: Equal Experts (Not published) vs Made Tech (Not published) |
| You need specialist depth in a specific vertical | Equal Experts |
| You want engineers added to your own in-house team | Equal Experts |
| Your product includes hardware, firmware or connected devices | Neither; consider an embedded specialist |
Use case fit: Equal Experts vs Made Tech
| Use case | Equal Experts fit | Made Tech fit | Winner |
|---|---|---|---|
| A government department needs senior engineers to rescue a struggling platform. | Strong | Limited | Equal Experts |
| A retailer wants a cloud platform team to build internal developer tooling. | Strong | Limited | Equal Experts |
| A council wants legacy case-management systems replaced. | Limited | Strong | Made Tech |
| A government department needs a discovery and alpha phase for a new service. | Limited | Strong | Made Tech |
| You need hardware, firmware or IoT work in the same contract | Limited | Limited | Both equally |
| You want a fixed-price first phase before a longer engagement | Limited | Strong | Made Tech |
Verdict: Equal Experts vs Made Tech
Equal Experts (4.2/5) is the stronger overall choice for most Software Development Outsourcing projects. Senior-only teams drawn from a large associate network.
Made Tech (4.1/5) is worth a look in a scenario like this: a government department needs a discovery and alpha phase for a new service. If your situation matches that, Made Tech is a competitive option.
Related comparisons
Equal Experts vs Made Tech FAQ
Is Equal Experts better than Made Tech?
Equal Experts (4.2/5) scores higher overall, but "better" depends on your use case. Equal Experts's strongest advantage: consultants are typically very experienced, which reduces the need for close supervision. Made Tech's strongest advantage: deep familiarity with GDS service standards and government frameworks.
How do Equal Experts and Made Tech differ in pricing?
Equal Experts uses time and materials, capability-based pricing. Made Tech uses framework call-offs, time and materials, fixed price pricing. Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Equal Experts or Made Tech?
Equal Experts is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each company before shortlisting.
What are the main differences between Equal Experts and Made Tech?
Equal Experts's primary differentiator is: senior-only teams drawn from a large associate network. Made Tech's primary differentiator is: public-sector-only focus with a growing contracted backlog. They also differ in team size (1,000–4,000 (staff and associates) vs 400–500), minimum engagement (Not published vs Not published), and primary industries served (Public sector, Retail vs Public sector, Local government).
Verify all details directly with each company before making a decision.